Tip Tuesday - How important is a company's profile page on LinkedIn?

How important is it for a company to have a company page on LinkedIn?

Should that company be posting via its company page or via its employee's personal LinkedIn pages?

Does LinkedIn even share posts from a company as widely as they share posts from a person?

Let's say you're at a company, you're a sales person at a company, you're not the CEO, should you rely on the company to post, or should the individuals at that company post?