Tip Tuesday - Is it worth paying for sales navigator or LinkedIn premium?

One of the benefits of using LinkedIn Premium is that you can actually see who viewed your profile. That, I think, is the most important reason why people should pay. It's kind of like caller ID, so for example, I had 14,311 people that saw my profile in the past 90 days, my goal is to have 1,000 people see my profile every single week, that's my goal. But I want to see who saw my profile, so I could send them messages. You could see this guy over here, I can quickly send them messages, I can connect with people. Could you imagine if you knew exactly every human being that came to your website, who they were, where they worked, what they did for a living? And if they are an ideal client for you? This is the reason that I think it's really important for people to pay for LinkedIn.

Sales Navigator is really cool because it gives you the ability to search and to manage leads and to get updates from people. So one of my favorite things about Sales Navigator is the advanced search for accounts or for leads. So let's say I'm searching for accounts, you can actually search for companies that us certain technologies. So for example, if you want to search companies that are using BigCommerce, you can search the 4,000 companies that use this particular shopping cart, and you can sell them a plugin for this specific shopping cart.