Tip Tuesday - Is it worth using LinkedIn if I know my ideal client is not on LinkedIn?

It's still worth using LinkedIn even if you know for a fact that your ideal client is not on LinkedIn because the people that are on LinkedIn know your ideal client off LinkedIn. You see, the purpose of LinkedIn is not to sell to your ideal client, but it's to build a relationship with people that actually know your ideal clients. So if you have a network of 200, 300, 500, 1000 people that know you, like you and trust you, chances are, those people have an offline relationship with your ideal target market.