If you use LinkedIn to generate leads and referrals for your business, then what is your direct messaging strategy? We follow the greeting, feeding and meeting method of direct messaging.
First, you greet your connections. Once they are responding to your greeting messages, then you can move onto the feeding stage where you feed them messages that matter to them. The feeding stage is building a genuine relationship with your network on LinkedIn before you get to the meeting stage which is where you ask them to hop on a phone call to discuss how you might be able to add value to their life.