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Do you know why you should be sending direct messages on LinkedIn? To be successful, you need a DM strategy.
So you've heard our advice about direct messaging strategies. Now we're going to tell you how NOT to direct message. First piece of advice, don't use LinkedIn direct messaging as a dating app. If you want more content from Tami and Tara, subscribe to Growing Evyrgreen wherever you find your podcasts.
When you are posting on LinkedIn and you want to share a video or a link to something that's not on LinkedIn, you probably have a tendency to treat LinkedIn as if it's Facebook and put the link right there in the post. That's a mistake! So, where do you put the link?
If you use LinkedIn to generate leads and referrals for your business, there's three things you should do on LinkedIn every day: post, engage, and message.
How do you know if you have good engagement? If you look at your post, you can see how many people viewed your post and if 10% of the people who viewed your post liked it or commented. So if 100 people viewed your post and 10 people liked it, that is about average engagement. You're doing really good.
If you use LinkedIn to generate leads and referrals for your business, then what is your direct messaging strategy? We follow the greeting, feeding and meeting method of direct messaging.
First, you greet your connections. Once they are responding to your greeting messages, then you can move onto the feeding stage where you feed them messages that matter to them. The feeding stage is building a genuine relationship with your network on LinkedIn before you get to the meeting stage which is where you ask them to hop on a phone call to discuss how you might be able to add value to their life.
If you're on LinkedIn, you need a direct messaging strategy. Listen to this excerpt from the Growing Evyrgreen podcast for some tips.
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