Getting results from LinkedIn is all based on having a business goal. Most people don't get results from marketing because they want to make as much money as possible from everybody and anybody, they don't have a competitive advantage, they don't have messaging set up, and so they don't have a good product to sell.

LinkedIn is a tool, just like anything else. You have to have the right strategy in order to be successful.

In this video we answer the following question:

Can you advise if there is a way to search for members of a group I belong to using Sales Navigator please. I have a basic idea of how to search for leads or accounts, but not how to isolate this search within a specific Group?

Is LinkedIn Premium worth the investment, or should I just keep the free version?

You are posting on LinkedIn, but what defines "good" engagement?

The default feed on LinkedIn is full of irrelevant garbage. How can I find and engage with content that will further my purpose for using LinkedIn?

How can I add or remove interests from my profile on LinkedIn?

How can I best share articles that I have written on LinkedIn? I noticed that when I write an article, it doesn't get a ton of traction on LinkedIn. Do you find the same thing?

I want to share a video on LinkedIn. What's the best way to share it? Should I share the YouTube link in a post, or should I upload the video directly to YouTube?

How important is it for a company to have a company page on LinkedIn?

Should that company be posting via its company page or via its employee's personal LinkedIn pages?

Does LinkedIn even share posts from a company as widely as they share posts from a person?

Let's say you're at a company, you're a sales person at a company, you're not the CEO, should you rely on the company to post, or should the individuals at that company post?

 Why is it important to stay top of mind with people?