When you are posting on LinkedIn and you want to share a video or a link to something that's not on LinkedIn, you probably have a tendency to treat LinkedIn as if it's Facebook and put the link right there in the post. That's a mistake! So, where do you put the link?
If you use LinkedIn to generate leads and referrals for your business, there's three things you should do on LinkedIn every day: post, engage, and message.
How do you know if you have good engagement? If you look at your post, you can see how many people viewed your post and if 10% of the people who viewed your post liked it or commented. So if 100 people viewed your post and 10 people liked it, that is about average engagement. You're doing really good.
If you use LinkedIn to generate leads and referrals for your business, then what is your direct messaging strategy? We follow the greeting, feeding and meeting method of direct messaging.
First, you greet your connections. Once they are responding to your greeting messages, then you can move onto the feeding stage where you feed them messages that matter to them. The feeding stage is building a genuine relationship with your network on LinkedIn before you get to the meeting stage which is where you ask them to hop on a phone call to discuss how you might be able to add value to their life.
If you're on LinkedIn, you need a direct messaging strategy. Listen to this excerpt from the Growing Evyrgreen podcast for some tips.
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On the LinkedIn app on your phone, click on the icon on the upper left-hand side, click View Profile. LinkedIn now has the option to add pronunciation of your name to your identity, which we call your name, your headline, your photo, your background photo on LinkedIn. You can pronounce your name.
They give you 10 seconds for this, so it takes you only one second to say your name, so you have nine seconds to say something else, add more to your summary, add some flair in there. Tell people to read the About Me section. Tell them to contact you, et cetera.
LinkedIn isn't really promoting groups anymore, so if you post only in groups, you will get little to no engagement. Make sure you make a post on your LinkedIn feed and then share it inside the group.
Before you make a LinkedIn plan, you need to ask what is the ROI that you want? What is your goal? Once you know your plan and the exact ROI that you want, then you can start being proactive on LinkedIn.
Although articles don't have as much reach as posts on LinkedIn, they're a really important way to go deeper with your audience.
You can also proactively share the article with people in your network.