What is the number one keyword that you want to rank for? For me, I want Social Sellin to rank for "LinkedIn Course" or "Learn Linkedin" HBU? - I had a great conversation with Darren Carter, MD about how to find keywords for your LinkedIn profile using the AdWords keyword planner tool. We used Zoom to record this video in a quick meeting. We did not even need to show our faces, I made my browser full screen and recorded us talking to an expert!
Who do you want to interview?
One of the benefits of using LinkedIn Premium is that you can actually see who viewed your profile. That, I think, is the most important reason why people should pay. It's kind of like caller ID, so for example, I had 14,311 people that saw my profile in the past 90 days, my goal is to have 1,000 people see my profile every single week, that's my goal. But I want to see who saw my profile, so I could send them messages. You could see this guy over here, I can quickly send them messages, I can connect with people. Could you imagine if you knew exactly every human being that came to your website, who they were, where they worked, what they did for a living? And if they are an ideal client for you? This is the reason that I think it's really important for people to pay for LinkedIn.
Sales Navigator is really cool because it gives you the ability to search and to manage leads and to get updates from people. So one of my favorite things about Sales Navigator is the advanced search for...
Set a goal as to who the people are that you want to look at your profile; what are their titles? Make sure that you're connected to them. Make sure that you're messaging them, make sure that you're engaging with them, and make sure that you're posting and that they can see your posts. And that's really the key, posting, engaging, and messaging daily.
One of my recent articles is "Not Sure What To Say in the Comments? Want Dozens of Ideas for Comments That You Can Build?" So just have a list, and here's what I tell people. Here is a list of things that you can say. "What a great post, thank you for sharing. "I love this, it's amazing, "you're outstanding, yes, I agree. "Following this, I appreciate your post, "Yes, it's valuable."
I've never had anybody get mad at me for tagging them in posts on LinkedIn because I do it in a classy way. I tag people that are in my photos.I tag people that have relevant opinions to share. I tag people who I'm showing gratitude towards or that have left me a testimonial.
When you tag people that you actually have a relationship with, it's not a problem.
It's still worth using LinkedIn even if you know for a fact that your ideal client is not on LinkedIn because the people that are on LinkedIn know your ideal client off LinkedIn. You see, the purpose of LinkedIn is not to sell to your ideal client, but it's to build a relationship with people that actually know your ideal clients. So if you have a network of 200, 300, 500, 1000 people that know you, like you and trust you, chances are, those people have an offline relationship with your ideal target market.
Some people say that there is a difference in terms of exposure when you're using tools. I haven't seen a difference.
It's important to customize your URL on LinkedIn is because you wanna have a URL that's clean and elegant and shows that you actually customized it.
1. Somebody that you already know
2. Somebody that you'd like to get to know
3. Somebody that you can possibly do business with, or can refer business to you.
4. Somebody who mentioned that they are a fan of your content.